Objectified

Design is everywhere regardless if we're aware or not. Every individual object we use in our life goes through an intense process to evolve from idea to the eventual actualization. This is what designers strive for and ultimately why they become designers in the first place. In this case, from the film Objectified, the design process for numerous objects in the world is glorified and made apparent to the audience. Instead of taking a look at the finished project which we're all familiar with and accustomed to using, the film instead goes behind the scenes and discusses in detail why designers take the route they do in creating these popular objects.

A prevalent concept I noticed while watching this film was the heavy reliance on the user/consumer which assists in steering the design in the appropriate direction towards mass production. A design will not be finalized until unanimity is attained from the people involved in the design and an overall consensus is reached among users of the eventual product. A example was the grip for the peeler. The design team responsible sifted through countless prototypes until one was found by accident, in which a bicycle grip created the inspiration for their ideal design.

While watching, another striking concept came to mind. There were several scenes in which machines were crafting the objects into their desired form, shape, etc. Now don't those machines which create the product have to be designed themselves? I mean, these machines are designed to make other designs come to life. It's almost astonishing how these mechanical building blocks are overlooked in the design process and don't recall this process being discussed in great detail.

This film allowed the viewer into the heads of the designers; to witness what made them tick. Whether our future fields are industrial design, graphic design, fashion design and so on and so forth, Objectified enabled us, as potential designers, to discover what awaits after graduation.