Pepsi vs. Coca-Cola

I honestly cannot tell the difference. Cola is cola. I'm sure millions have partaken in the infamous taste test which clouded the media some years ago. Do you have a preference? You probably do, maybe just having a biased opinion on what your family grew up drinking, or maybe your decision is based on the can design. Is that really a factor though? Can the specific logo, design, and/or marketing of a certain brand triumph over another so far as nullifying which product tastes better?

The answer is yes. Let's start simple and look at the colors of each company. Pepsi seems like the patriotic choice with its red, white, and blue logo, while Coca-Cola seems to contribute with a two color scheme of red and white. Both cans are saturated with their company's primary color which alludes to the notion of good versus evil. This may be too farfetched but blue and red usually coincide with good and evil, respectively. Countless examples include Heaven vs. Hell, Yankees vs. Red Sox and even the United Nations vs. the Third Reich. The third example may be exaggerating a bit but the point has been made. Now I highly doubt Coca-Cola has any plans for world domination but I'm not ruling anything out. However, there's nothing out of the ordinary here and if you think about it, a total of three colors are used between the two companies so it's debatable whether color has any actual significance in choosing one over the other.

The font of each company's design may play a bit more of a factor than the colors. Coca-Cola utilizes a cursive script with an exaggerated height of the letters which are accentuated by the curve of the can and/or bottle. Pepsi emphasizes simplicity with its sans serif, lowercase font. The strictly lower case font has been catching fame and recognition with modern designers across the nation, an example being the logo for Citibank and AT&T. This shift towards simplicity and a more modern look would seem to place Pepsi ahead of Coca-Cola in appealing to a younger demographic. Coca-Cola, by contrast, would mostly be favored by those who appreciate tradition and durability, characteristics of their formal text; something the Coca-Cola brand has on their side.

Furthermore, do color and font have a significant say in who drinks which cola? Maybe, maybe not. It's forever up for debate. It's honestly up to the consumers themselves. A preference is just that, a preference. The decision isn't definite, or else that preference would turn into a certainty, something Pepsi and Coca-Cola have been vying for from customers for over a century.